Kingdom of Dreams
“I believe in fairies, fantasies and the boundless power of imagination. And I know I am not alone. These jewels are the key to one’s inner paradise – the kingdom of dreams.”
– Tanel Veenre
The Brand
Tanel Veenre is an Estonian jewellery and fashion brand renowned for its whimsical, dreamlike aesthetic. Since its inception, the brand’s distinctive jewellery collections have grown into one of Estonia’s most recognized design success stories, earning an international following.
The slogan “Kingdom of Dreams” embodies the spirit of the brand. Tanel Veenre invites us to believe in fairies and miracles, winged seahorses and berries dusted with cosmic stardust—visions that feel like long-forgotten memories from the gardens of paradise.
Every Tanel Veenre jewel is created with exceptional care, passion and dedication.
Earberries
Earberries are among the lightest and most colourful earrings in the world. Effortlessly elegant yet delightfully bold, each pair weighs just 2–3 grams, making them almost feather-light to wear.
More than jewellery, Earberries are a tactile and visual experience. Their signature reflective Cosmic Dust finish creates a unique velvety surface that catches the light unlike anything else.
All Earberries and Fruits of Paradise jewellery are handcrafted in Estonia at Tanel Veenre’s studio in the heart of Tallinn’s Old Town.
The Studio
This is Tanel’s studio in the heart of Tallinn’s Old Town, where every piece begins its journey. Trained as a goldsmith, Tanel personally creates the first prototype of every jewellery design by hand.
In recent years, the Tanel Veenre brand has expanded into fashion. Yet creativity and a playful spirit remain at its very core. Every textile print is designed by Tanel Veenre himself, and each garment is developed using an almost zero-waste cutting approach.
The result is a collection of wearable works of art that cannot be found anywhere else in the world. True to the spirit of an independent designer brand, every piece is produced in highly limited quantities—typically between one and ten items.
Among the brand’s most beloved creations are its silk accessories and loungewear, including pillowcases, sleep masks, pyjamas and flowing kaftan dresses.
International
Worn and loved
Tanel Veenre is cherished by women with a contemporary, urban lifestyle who appreciate distinctive design and refined individuality. The brand is a favourite among stylists, artists and public figures, including Estonian President Kersti Kaljulaid, Estonia’s First Ladies Evelin Ilves and Sirje Karis, Olympic winner Kelly Sildaru, former EU High Representative Federica Mogherini, internationally renowned drag artists Aquaria, Naomi Smalls and Violet Chachki, Chinese influencer and style icon Wanwan Lei, Eurovision finalists Alika Milova, Elina Netšajeva and Vanilla Ninja girls, singer and muse Viktoria Modesta. EU High Representative for Foreign Affairs and Security Policy Kaja Kallas was married wearing Tanel Veenre jewellery.
Whether worn every day or for special occasions, Tanel Veenre offers distinctive statement pieces that complete a look with effortless elegance and character.
The collections have been featured in leading international publications such as Vogue, W Magazine and L’Officiel. Tanel Veenre cufflinks have also served as official gifts presented by the President of Estonia during state visits.
