The fashion collection “Unimoon” combines designer Tanel Veenre’s fascination with traditional Estonian embroidery and his personal memories of Estonia. As with many of Tanel’s collections, the roots of “Unimoon” reach back to his childhood – to the song and dance festivals, whether in Tallinn or Intsikurmu. These moments have long nourished the young artist’s love for color and pattern.
The collection gained new momentum in mid-winter, when Tanel delved into the collections of the Estonian National Museum. At home, playing with the materials on his computer, traditional embroideries began to intertwine with his own inner world of motifs: bullfinches landing on lilac bushes to snack on seeds during crisp winter days; childhood memories of counting the dots on ladybugs; his mother’s favorite flowers – bleeding hearts and forget-me-nots; picking wild strawberries despite the mosquitoes. Add to that white transparent apples and crowned frogs, dragonflies and snails, beetles and bees, mushrooms and midges… All these tiny symbols together create a sense of home. And of course – the soul animal: a crowned seahorse floating in a dreamlike universe.
With their vibrant color combinations and comfortable cuts, the garments resemble a kind of folk costume for urban people. All of the collection’s unique fabrics are designed by Tanel Veenre himself and suit a wide variety of body types.
The collection is created according to zero waste principles – each item is one-of-a-kind and printed using precisely the amount of fabric needed for its creation. Every leftover scrap has found new life in pockets or belts.
