The fashion collection “Unimoon” combines designer Tanel Veenre’s fascination with traditional Estonian embroidery and his personal memories of Estonia. As with many of Tanel’s collections, the roots of “Unimoon” reach back to his childhood – to the song and dance festivals, whether in Tallinn or Intsikurmu. These moments have long nourished the young artist’s love for color and pattern.
The collection gained new momentum in mid-winter, when Tanel delved into the collections of the Estonian National Museum. At home, playing with the materials on his computer, traditional embroideries began to intertwine with his own inner world of motifs: bullfinches landing on lilac bushes to snack on seeds during crisp winter days; childhood memories of counting the dots on ladybugs; his mother’s favorite flowers – bleeding hearts and forget-me-nots; picking wild strawberries despite the mosquitoes. Add to that white transparent apples and crowned frogs, dragonflies and snails, beetles and bees, mushrooms and midges… All these tiny symbols together create a sense of home. And of course – the soul animal: a crowned seahorse floating in a dreamlike universe.
